Case Studies

Case Studies

ColourPop is a Los Angeles-based cosmetics company that has seen phenomenal growth. In a fast-paced industry with always changing trends, it's imperative that they have technology that can scale to their requirements. With many of their customers discovering new products on social media...
  • Retail
  • Other
Topman, a British men’s retailer operated by the Arcadia Group, has been pursuing a personalization strategy for many years. Leveraging the Qubit platform, the company have been able to build, deploy and create personalized customer journeys that increase loyalty and welcome new visitors...
  • Retail
  • Other
Hobbycraft is the leading arts and crafts retailer in the UK and have been using the Qubit platform since October 2013. Qubit enable the company create personalized customer journeys, surfacing experiences that increase engagement and loyalty to the brand.
  • Retail
  • Other
Wolf & Badger is a global online marketplace for independent brands and emerging designers, allowing them to reach new audiences and markets. Working with Qubit since the beginning of 2016, the company has successfully leveraged the platform to tailor their onsite experience and get...
  • Retail
  • Other
Crocus have quickly grown to be the biggest gardening site in the United Kingdom, priding themselves on being able to offer their customers the largest choice of plants available. A Qubit customer since 2014, the company have recently completed a full re-platform of their website and have...
  • Retail
  • Other
Chemist Direct is the largest online pharmacy in the UK, serving hundreds of thousands of customers each year. The company has been working with Qubit since 2015 to understand their customer base, and create experiences based on their preference and behavioral data to increase brand...
Customer expectations in the digital world have disrupted every industry. For Thomas Cook Airlines this is no different. With 93% of their travellers either searching for content online, or expressing a preference for booking online, the digital transformation the business has undergone...
  • Travel
  • Other
Evans use Qubit to better personalize online journeys, as part of a wider initiative to deliver more customer-centric experiences, both digitally and in-store. The personalization program delivered through Qubit has added several millions of pounds of revenue to the brand’s top-line.
  • Retail
  • Other
Express Gifts is one of the largest multi-channel retail businesses in the UK, selling 35,000 products and owning brands such as studio.co.uk and ace.co.uk. Working with Qubit since May 2016, Express Gifts are looking to understandand influence their online visitors to achieve...
  • Retail
Segmentation is the key to personalising every aspect of the customer journey How the team at Halfords is empowered to act on in-depth customer understanding The low down 460 retail stores throughout UK 30,000 product lines online 9,000 employees Background Established in 1902, Halfords...
  • Retail
Ribble Cycles have been constructing bikes since 1897 and have become one of the UK’s most loved cycling brands. Matthew Lawson, Ribble’s chief digital officer ensured that Qubit was one of the first purchases he made when he joined the business. Matthew has built an entire team around...
  • Retail
World’s largest internet betting exchange uses the power of positive reinforcement, surfacing winners from historic bets with live odds to customers
Creating a best-in-class eGaming experience. How Ladbrokes are moving towards delivering one-to-one customer experiences.
  • eGaming
Starting out in 1985, Chain Reaction Cycles has grown from a small, family run store in Northern Ireland and is now the world’s largest online bike shop. Going online in 1999, Chain Reaction Cycles has always put its customers' needs first, and today provides them with a truly...
  • Retail
Founded in 1974, Dennis Publishing is one of Britain’s largest leading independent media companies with two driving passions, its brands and its people. The publishing powerhouse has historically targeted a variety of readers, with over 30 titles ranging from The Week to Cross Stitch...
  • Publishing
Indochino started in 2007 with the goal of making high quality made to measure suiting available to men everywhere. Indochino has found success by delivering a unique and compelling customer experience to online shoppers. According to Pilar Catala, Director of Omnichannel Digital...
  • Retail
Vitality is on a mission to change health and life insurance for good - and they’re getting noticed for it. They are showing the industry that you don’t need to be a small start-up to be disruptive. They have flipped the traditional health insurance model from only interacting when a...
  • Finance
  • Other
Belstaff, founded in 1924, is one of Britain’s most esteemed heritage brands. It is known across the globe for its spirit of adventure, superb customer service, and image of total luxury. Belstaff set the initiative to make its brand more fashion forward and modern. They approached Qubit...
  • Retail
Customers are 33% more likely to make a purchase when they speak to a specialist from a brand’s call center after doing online research. Do you recognize when a potential customer most wants to talk to you? Realize the power of in-the-moment marketing utilizing Qubit and ResponseTap to...
  • Retail
  • Travel
“Having the ability to maximize the potential of our peak campaigns is essential to our success. Qubit’s solution gives us the agility to implement campaign supporting activities on our website quickly and with minimal fuss, with the sophistication necessary to ensure we’re targeting the...
  • Retail
  • Other
What’s better than a free bottle of wine? Six free bottles of wine. P&O were launching a promotional offer where customers sailing from Dover to Calais for a short duration received a free case of wine. The issue was, many of the customers making this booking didn’t claim their...
  • Travel
TeeTurtle uses Qubit as a technically advanced extension of their marketing and development team to continually delight customers through statistically proven personalizations.
  • Retail
Why they chose Qubit "Since partnering with Qubit we have delivered real improvements to our customer experience. We are now able to identify customer segments, understand their needs, and rapidly respond with relevant content and offers. Qubit understands our goals, and provides the...
  • Travel
Why they chose Qubit “There are many conversion tools on the market that can personalize and test, but we felt there was a real risk of running out of steam after six months. Qubit enables us to perform the standard tests, but also uses data and analytics to really pinpoint where our...
  • eGaming
Why they chose Qubit “Qubit’s next generation marketing platform allows us to serve sophisticated personalizations. Creating valid hypotheses from both the qualitative and quantitative data that Qubit provides has meant we can test and make changes in real-time. As we continue to expand...
  • Retail
Why they chose Qubit "Qubit's analysis has proved so valuable so we now insist every new third party technology is tested using their methods." Simon Pritchard, Group Digital Director at Arcadia Qubit began working with Arcadia back in late 2012 and together, have gone on to produce some...
  • Retail
Why they chose Qubit "Using Qubit has enabled us to do more tests in a month than many of our competitors do in a year. We built the foundations of our journey’s improvements on Qubit’s data layer and it’s allowed us to increase our tests and experimentations by almost 300% this year."...
  • Retail
Why they chose Qubit "As a business, we have to stop thinking in silos. We have to start joining up the customer journey and customer functions so that customers benefit. I think different theories exist today on how to do that but we see Qubit’s technology as a real enabler." Neil Sansom...
  • Retail
Why they chose Qubit “Qubit’s expertise in ecommerce, backed up by its data, gives us the confidence to go ahead with our testing. Being able to rigorously validate our third party technologies removes the need to rely on a ‘gut feel’ and replaces it with statistically reliable data –...
  • Retail
Why they chose Qubit “Using Qubit has allowed us to dive into our customer data to really push our testing and personalisation strategy. Their segmentation and targeting capabilities, on both this localisation approach and lots of other dimensions, have opened many opportunities for us...
  • Retail
Why they chose Qubit “We want to maximize every possible opportunity of someone entering our site. Qubit gives us the ability to see our customers as individuals and tailor our site towards them, so we can create unique customer experiences.” Kelly Kowal, Director of Digital Marketing...
  • Retail
Why they chose Qubit "Qubit has given us the ability to serve specialized layers to target specific groups of users. With amazing success! We are now able to reach core groups of customers and engage directly with them, quickly and most importantly with low cost implications. There is no...
  • Retail
Why they chose Qubit “We’ve been working with Qubit for a number of years, producing innovative tests and truly targeted personalizations. Their managed service has been like an extension of the team, aligning with our strategies and helping us optimize our website conversion rates...
  • Retail

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