Case Studies

Case Studies

Qubit's technology helps leading brands to deliver their big ideas

Why they chose Qubit “Delivering our customers an excellent online experience is something we’re heavily invested in. Our partnership with Qubit has enabled us to understand more about our visitors than ever before. With this knowledge, we are now optimizing the customer journey to...
  • Finance
Why they chose Qubit “Qubit has become an invaluable extension of our marketing team helping to focus our personalization strategy and quickly turnaround advanced tests that continually increase customer engagement all while adhering to our strict internal brand guidelines.”...
  • Retail
Why they chose Qubit "Since partnering with Qubit we have delivered real improvements to our customer experience. We are now able to identify customer segments, understand their needs, and rapidly respond with relevant content and offers. Qubit understands our goals, and provides the...
  • Travel
Why they chose Qubit “There are many conversion tools on the market that can personalize and test, but we felt there was a real risk of running out of steam after six months. Qubit enables us to perform the standard tests, but also uses data and analytics to really pinpoint where our...
  • Other sectors
Why they chose Qubit "At Edmund Optics we understand data-driven decision making. You can’t compete anymore without understanding the data you’re receiving. With the help of Qubit’s platform and their amazing team, we can identify new opportunities for website personalization while...
  • Retail
  • Other sectors
Why they chose Qubit “Qubit’s next generation marketing platform allows us to serve sophisticated personalizations. Creating valid hypotheses from both the qualitative and quantitative data that Qubit provides has meant we can test and make changes in real-time. As we continue to expand...
  • Retail
Why they chose Qubit “Within the first couple of months of commencing our A/B testing program Qubit had paid for itself.” Erik Lautier, Chief Digital Officer, Bebe Bebe is the go-to destination for chic, contemporary fashion. Bebe markets its merchandise through more than 200 retail...
  • Retail
Why they chose Qubit "Qubit's analysis has proved so valuable so we now insist every new third party technology is tested using their methods." Simon Pritchard, Group Digital Director at Arcadia Qubit began working with Arcadia back in late 2012 and together, have gone on to produce some...
  • Retail
Why they chose Qubit "As a business, we have to stop thinking in silos. We have to start joining up the customer journey and customer functions so that customers benefit. I think different theories exist today on how to do that but we see Qubit’s technology as a real enabler." Neil Sansom...
  • Retail
Why they chose Qubit "Using Qubit has enabled us to do more tests in a month than many of our competitors do in a year. We built the foundations of our journey’s improvements on Qubit’s data layer and it’s allowed us to increase our tests and experimentations by almost 300% this year."...
  • Retail
Why they chose Qubit "It's integral to our personalization and testing strategy that we take a data-driven approach to understanding our customer segments. Using these insights alongside their advanced segmentation tool, we’ve been able to create sophisticated personalizations that really...
  • Travel
Why they chose Qubit “Qubit’s tool has given us the insight to understand our customers’ needs, and respond to them, all within one single workflow. This means that we are creating greater experiences for our customers, and building better relationships for the future.” Melanie Kyrklund,...
  • Retail
Why they chose Qubit “Qubit’s expertise in ecommerce, backed up by its data, gives us the confidence to go ahead with our testing. Being able to rigorously validate our third party technologies removes the need to rely on a ‘gut feel’ and replaces it with statistically reliable data –...
  • Retail
Why they chose Qubit “Using Qubit has allowed us to dive into our customer data to really push our testing and personalisation strategy. Their segmentation and targeting capabilities, on both this localisation approach and lots of other dimensions, have opened many opportunities for us...
  • Retail
Why they chose Qubit “We want to maximize every possible opportunity of someone entering our site. Qubit gives us the ability to see our customers as individuals and tailor our site towards them, so we can create unique customer experiences.” Kelly Kowal, Director of Digital Marketing...
  • Retail
Why they chose Qubit "Qubit has given us the ability to serve specialized layers to target specific groups of users. With amazing success! We are now able to reach core groups of customers and engage directly with them, quickly and most importantly with low cost implications. There is no...
  • Retail
Why they chose Qubit “We’ve been working with Qubit for a number of years, producing innovative tests and truly targeted personalizations. Their managed service has been like an extension of the team, aligning with our strategies and helping us optimize our website conversion rates...
  • Retail
Why they work with Qubit “Qubit have helped us unlock a tremendous amount of value. Solutions like urgency messaging and content engagement have proven that even gentle nudges can have a great impact on the bottom line. We are now able to engage directly with key groups of customers with...
  • Travel
Why they chose Qubit “Qubit has allowed us to quickly implement tests without having to rely on IT resource. This particular test wouldn’t have been implemented, via traditional routes, until weeks later, resulting in missed conversions. Qubit’s platform has made our product more customer...
  • Other sectors
Why they work with Qubit Wallis detected that there was a segment of users who had been engaged with the brand for a long time and had showed signs of increased propensity to convert, but had not yet purchased. Testimonial: "Qubit gives us insight to our customer behavior so we can...
  • Retail
Why they work with Qubit Crew began working with Qubit in 2012 and wanted to increase their brand loyalty with customers. Crew developed three message layers. The first encouraged email sign up for increased brand engagement; the second offered free delivery to encourage repeat purchase;...
  • Retail
Why they work with Qubit Childrensalon were looking for innovative ways to enhance onsite experience and provide non-UK visitors with customized customer service. We hypothesized that by showing a message layer informing non-UK visitors that they could engage with a customer services...
  • Retail

Try it out for yourself