Optimization strategy set to deliver £21m in incremental revenue

Optimization strategy set to deliver £21m in incremental revenue
Chain Reaction Cycles

Optimization strategy set to deliver £21m in incremental revenue

Learn how the world's largest online bike retailer is putting their customer data to work

The low down

Starting out in 1985, Chain Reaction Cycles has grown from a small, family run store in Northern Ireland and is now the world’s largest online bike shop. Going online in 1999, Chain Reaction Cycles has always put its customers' needs first, and today provides them with a truly personalized experience, wherever they are in the world. Whether buying their first BMX or competing professionally in a triathlon the online experience inspires Chain Reaction Cycles customers with the confidence and products they need to get out on the road.

countries, 11 currencies, 8 languages

SKUs and over 550 brands

annualized incremental revenue since 2015


"Everyone nowadays has got lots of data sources. What we find through Qubit’s platform and through the data layer is we’ve got a source that is real-time and immediately actionable on-site"

Mark Lilley,
Head of Ecommerce

Can we Qubit that?

Hear how Chain Reaction Cycles worked together with the Qubit team to embed a solid optimization programme, and understand why they see Qubit as more than just a software provider.

Continually improving the customer experience

In the digital world, agility and the ability to iterate is key. Qubit enables Chain Reaction Cycles to launch new experiences quickly, understand their impact on revenue and the customer and learn from this. From simple UX changes to new site features, Chain Reaction Cycles have a new level of certainty around what works for their customers.

Listening to our customers

Exit feedback, as gathered through Qubit's Visitor Pulse solution, gives Chain Reaction Cycles ‘pure, straight from the customer’ insight. This helps them prioritize against what customers need, what might be frustrating them and really hone in on what is going to make their experience better.

“In our first year of working with Qubit we delivered a number of tests, probably exceeding our target of testing for the first year. That has delivered significant incremental revenue. We've had a couple of big winning tests but probably the best thing we've seen is a combined impact of multiple UX changes and where we're moving to has enabled us to really improve the customer experience because it is genuine."

Mark Lilley,
Head of Ecommerce

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