Product badging to increase conversions

Claire's
Product badging to increase conversions

Insight:

Claire's used product badging extensively on site but weren't sure what effect it was having on conversion.

Action:

Qubit trained Claire's engineers to build all badges though the Qubit platform. Claire's could target the badges by SKU rather than by category, so that the badges would be persistent across category and through search; a capability they did not previously have.

Result:

Claire's experienced a 3% increase in conversions across the site.

Claire's test

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