7.4% increase in conversions for new users by using personalized layers

Crew Clothing Co.
7.4% increase in conversions for new users by using personalized layers

Why they work with Qubit


Crew began working with Qubit in 2012 and wanted to increase their brand loyalty with customers. Crew developed three message layers. The first encouraged email sign up for increased brand engagement; the second offered free delivery to encourage repeat purchase; and the third reinforced the customer service promise. Each of these were trialled against a control.


Testimonial


"The robust approach to data analysis and testing that we have received in Qubit has allowed us to place great confidence in their output and hypotheses.
Frank Sendler, Online Marketing Manager


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