Dennis - Case Study
A dynamic 21st century publishing house covering a portfolio of over 30 brands
Encouraging a higher subscription rate through user journey messaging and unraveling the secrets of delivering a personalized service.
The low down
Founded in 1974, Dennis Publishing is one of Britain’s largest leading independent media companies with two driving passions, its brands and its people. The publishing powerhouse has historically targeted a variety of readers, with over 30 titles ranging from The Week to Cross Stitch Collection.
Million magazines read each month
Unique visitors per month
Brand site management
Dennis Publishing’s volume of titles meant that managing customer behavior across its various brand sites was extremely challenging before Qubit. With very little visibility when it came to user activity due to the complex nature of its sites, the publisher needed a better understanding of their customer’s digital interactions. Getting the basics right and making best practice changes in this area was key in boosting conversion and improving the user journey.
“We call it our magic layer. An intelligent data blanket that sits over our website and allows us to make the changes we want without the complex job of re-coding.”
Paul Goodhead Senior Digital Marketing Executive
“Once we got Qubit up and running we were amazed at how much we could understand about our customer journeys, and where improvements could be made along the way.”
Jude Kempton Head of Digital Marketing
Dennis Publishing is gathering momentum with their customer experience journey, however this is only the beginning. The next step will focus on utilizing their subscriber data to deliver up to date, personalized messaging across both their marketing and editorial websites. All this can be achieved whilst working with Qubit as an extension of the team at Dennis Publishing.
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