Plus-size multichannel personalization
Evans plus-size multichannel personalization
Arcadia brand making data-driven decisions about their entire customer journey
100s of new styles every week
Delivery services to over 100 countries
300+ stores worldwide
Evans was the first high street brand designed for plus-sized women and is part of the Arcadia Group.
Working with Qubit since 2011, the company has been able to use the platform to understand its visitors and make decisions about ways it can influence different customer segments based on their previous purchase and behavioral data.
The Qubit platform has proved integral to creating experiences on the website which not only win new customers, but retain existing ones. By implementing the technology, which enables the most intelligent understanding of their visitors, the team at Evans can precisely match each customer with the widest range of personalization experiences and successfully impact customer behaviour at scale.
The personalization program delivered through the Qubit platform has added several millions of pounds of revenue to the brand’s top-line performance.
“At Arcadia, we have always been focused on making sure our digital marketing investments drive true, incremental value to the business. Personalization is helping us build relationships with our customers that translate into increased engagement, loyalty and revenue. Like all the Arcadia brands, Evans is working with Qubit and seeing great returns by investing in a platform that delivers personalization at scale.”
Group Digital Director at Arcadia
Shop before it’s gone
‘Selling Fast!’ on the basket page
Highlighting popularity on the product page
Prioritizing best-sellers on mobile
Arcadia x Qubit
Simon Pritchard, Group Digital Director at Arcadia, and Beverley Imrie, Digital Director at Evans, explain which persuasive personalization tactics have added millions in revenue to their top-line performance.
Simplifying the checkout
Segmented welcome message
Having seen the results that personalization can deliver, it will remain a top priority for the brand. Evans is a company that continually tries to understand its customers in more detail, exploring their behaviors and preferences to deliver a stand out experience for any visitor to the website.
With a smart segmentation strategy, the company is now looking at how certain personalization can fit specific customer groups, at definite times in the purchase journey.
The company is one of the seven Arcadia brands that uses Qubit to better personalize online journeys, as part of a wider initiative to deliver more customer-centric experiences both digitally and in store — matching the best experiences with the right customers at the right time.
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