Identifying interesting segments and creating innovative solutions

Farfetch
Identifying interesting segments and creating innovative solutions

Why they chose Qubit


“We want to maximize every possible opportunity of someone entering our site. Qubit gives us the ability to see our customers as individuals and tailor our site towards them, so we can create unique customer experiences.”

Kelly Kowal,
Director of Digital Marketing



Farfetch uses Qubit to optimize their ecommerce website by personalizing the user journey for different types of visitors. Using Qubit, they are able to identify interesting segments and create innovative solutions to drive conversions, fast. Farfetch is a leading global retailer of high end boutique fashions and is one of the most respected businesses in the online fashion world.



Available case studies:

Video case study | 17.1% increase in conversions for users after their 10th pageview



Video case study





17.1% increase in conversions for users after their 10th pageview



Farfetch analyzed the value of different content pages by comparing the conversion rates of groups of visitors who had or had not viewed that content. A message layer was shown to users after their 10th pageview inviting them to read more in Farfetch’s FAQ page. As a result of this layer, this segment saw a 17.1% increase in conversion rates.



Download this case study here


Try it out for yourself