Using Visitor pulse to better understand their visitors needs

Lowcostholidays
Using Visitor pulse to better understand their visitors needs

Insight:

Lowcostholidays wanted to understand the reasons visitors were visiting their site and what the barriers to booking were.

Action:

Deploying a customer survey to visitors enabled feedback for a range of questions about their holiday search. This survey included questions with both free text box and multiple choice.

Result:

This enabled extremely detailed feedback which allowed Low Cost Holidays to more effectively listen to their customers which fuelled their testing and personalization pipeline.

Lowcostholidays test

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