Tailoring the online experience with web personalization

Moss Bros
Tailoring the online experience with web personalization

Why they chose Qubit

"As a business, we have to stop thinking in silos. We have to start joining up the customer journey and customer functions so that customers benefit. I think different theories exist today on how to do that but we see Qubit’s technology as a real enabler."

Neil Sansom,
Ecommerce Director at Moss Bros Group PLC

Moss Bros have been customers of Qubit since 2013 and use the suite of applications to personalize, optimize, and analyze their online presence. Qubit allows them to segment their customer base - deep diving into segments based on lifetime value or frequency of purchase - and then target these segments with sophisticated personalizations (an easy job thanks to the WYSIWYG editing feature of Deliver) that appeals specifically to them.

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