Increasing their testing velocity by 300%

Shop Direct
Increasing their testing velocity by 300%

Why they chose Qubit


"Using Qubit has enabled us to do more tests in a month than many of our competitors do in a year. We built the foundations of our journey’s improvements on Qubit’s data layer and it’s allowed us to increase our tests and experimentations by almost 300% this year."

Jonathan Wall,
Group Ecommerce Director



Shop Direct is home to the UK's most loved digital department stores including Very, Littlewoods, Isme, K&Co, and Woolworths. They began working with Qubit in 2012, implementing Universal Variable as a data layer and migrating over 200 tags to Qubit's tag management system, Opentag. They now use Qubit's technology suite to test and personalize their websites and serve and validate their other third party partners.



Available case studies:

Video case study | 200 tags migrated in less than a month across nine sites



Video case study





200 tags migrated in less than a month across nine sites


Shop Direct were using a tag management system to manage the 200+ tags running across their nine websites, however, their choice of provider was very expensive to the business. This prompted a switch to Opentag, due to the affordable pricing structure, open data model and self-service package. Qubit helped Shop Direct migrate all nine of their websites to Opentag in less than one month, including a full integration into the highly customizable CMS, ATG 10.0. The Universal Variable data model was also implemented; this enabled their 200+ tags to run on one single data model, allowing for rapid tech deployment and low technology switching costs.



Download this case study here


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