Campaign mirroring in time for Easter
“Having the ability to maximize the potential of our peak campaigns is essential to our success. Qubit’s solution gives us the agility to implement campaign supporting activities on our website quickly and with minimal fuss, with the sophistication necessary to ensure we’re targeting the right customers at the right point in their journey. This has proven very successful, the additional activity made possible by Qubit for our Easter 2015 Deal of the Day campaign, saw a conversion uplift of 3%”
Rowena Bellamy, Website Manager
Promoting the "Easter Deal of the Day" from marketing campaigns on the website will drive repeat visits and boost conversions.
Surfacing an on-click toggle that promotes the Deal of the Day product. The widget will personalize to visits who arrive through specific campaigns and mirror promotional material. All users arriving through promotional campaigns were targeted.
Thorntons saw a 3% increase in conversions.
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