The top eGaming brands bet on data to power their customer experience
Acquire and engage
Make your marketing spend work harder
See how Ladbrokes achieve all this and more in our case study.
Retain and win loyalty
Move the needle when it comes to wallet share
See how Betfair use historical data to deliver best-in class personalisation.
Winning the customer experience race
Use the wisdom of the crowds to Use the wisdom of the crowds to highlight trending games and sporting events in each geographical region
Utilize your wealth of customer behaviour data to provide one to one recommendations
Use onsite behaviors to trigger targeted messaging via your ESP and/or push notification providers
Put your customer understanding to work like never before to create dynamic, real time segments of your visitors
Collect and, more importantly, operationalize qualitative data collected through quick incremental surveys and polls
Get real time access to all your on site visitor data, enabling you to build live performance dashboards and understand customer journeys like never before
Watch Bhavik Patel, Head of Analytics & Optimization, discuss thinking big and starting small when it comes to customer experience
Betfair is continually looking to improve the customer experience by using the latest technology. With Qubit, we’ve been able to deploy the ‘My Winners’ experience, a tailored personalisation based on horse racing betting history - it's the first of its kind in our industry.
Head of Product Management, Betfair
We always ask ourselves, have we tried doing this? The product team might say, actually, we want to launch this feature, but we want to see if it’s going to be valuable, and deliver ROI. Qubit are able to go in, create a quick version, and use it as a proof of concept. Then the product team can take it away, with the knowledge that what they’re about to build is valuable. Qubit are consistently coming up with ideas, and consistently delivering.
Head of Analytics & Optimization, Ladbrokes
Talk to our eGaming experts
Find out more about our work with the leading eGaming businesses and how our technology can help you
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