The top eGaming brands bet on data to power their customer experience

Acquire and engage

Make your marketing spend work harder
Understand the potential customer lifetime value of different visitors, and use this knowledge to maximise the odds of them moving through the funnel. Move beyond blanket messaging to ensure your hard won traffic sees content and offers relevant to them, moving them from registration through to first deposit and beyond.

See how Ladbrokes achieve all this and more in our case study.

Acquire and engage

Retain and win loyalty

Move the needle when it comes to wallet share
Finally leverage the wealth of customer data to differentiate your product, increase net gaming revenue and customer lifetime value. The key to loyalty is deep personalisation that understands who your users are and delivers the experiences relevant to them to build an affinity with your brand.

See how Betfair use historical data to deliver best-in class personalisation.

Retain and win loyalty

Winning the customer experience race

Today’s users are more demanding, less loyal and seeking seamless, contextually relevant experiences. At the same time, rapid commoditization across the eGaming industry has made it more difficult to differentiate. Pulling in users with acquisition offers alone has become unsustainable and investment in customer experience is now a necessity.

Our solutions

Use the wisdom of the crowds to Use the wisdom of the crowds to highlight trending games and sporting events in each geographical region

Utilize your wealth of customer behaviour data to provide one to one recommendations

Use onsite behaviors to trigger targeted messaging via your ESP and/or push notification providers

Put your customer understanding to work like never before to create dynamic, real time segments of your visitors

Collect and, more importantly, operationalize qualitative data collected through quick incremental surveys and polls

Get real time access to all your on site visitor data, enabling you to build live performance dashboards and understand customer journeys like never before



Watch Bhavik Patel, Head of Analytics & Optimization, 
discuss thinking big and starting small when it comes 
to customer experience

Betfair is continually looking to improve the customer experience by using the latest technology. With Qubit, we’ve been able to deploy the ‘My Winners’ experience, a tailored personalisation based on horse racing betting history - it's the first of its kind in our industry.

Liam Barbour

Head of Product Management, Betfair

We always ask ourselves, have we tried doing this? The product team might say, actually, we want to launch this feature, but we want to see if it’s going to be valuable, and deliver ROI. Qubit are able to go in, create a quick version, and use it as a proof of concept. Then the product team can take it away, with the knowledge that what they’re about to build is valuable. Qubit are consistently coming up with ideas, and consistently delivering.

Bhavik Patel

Head of Analytics & Optimization, Ladbrokes

Talk to our eGaming experts

Find out more about our work with the leading eGaming businesses and how our technology can help you

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Defy tomorrow’s expectations today

Start personalizing your experiences with rich customer data today