Put the ‘personal’ back into finance to drive a loyal customer base and increase lifetime value
Treat your customers right, from online to in-branch
Drive loyalty by breaking down data silos to build a single customer view
Defend a position in a changing market
Lack of effective measurement on the success of your existing acquisition channels to optimize your acquisition spend
Predict your customers’ next move
Understand how they shop, correctly attribution conversion and predict and stop churn
Cross channel personalization
Know your customers from in-branch to online and understand where your customers are in their purchase cycle, as well as their life stage, then personalise their experience across every channel
Increase lifetime value
Increase LTV using behavioural attribution and visitor footprint to predict the most profitable customers and personalise their experience with tailored messaging and offers
Drive customer retention
Analyze your customer base to identify which customers are most likely to churn then personalize their experience and provide exclusive offers to stop them
Drive conversion by pinpointing problem areas on forms, testing, and personalising the form fill process to reduce barriers and provide a seamless experience
Help your customers choose the right bank account, mortgage, or insurance package by listening to their feedback across channels to them with the right educational content, customer service, and product offering
Optimise marketing spend
Lower acquisition costs by using behavioural attribution and visitor analytics to determine which channels attract the most profitable visitors
AB and MV Testing
Drive customer loyalty by providing them with the optimal experience of shopping for bank accounts, loans, and mortgages online – don’t guess about changes to site
Build trust and credibility for a user by pointing to the behaviour and reviews of other customers like them. Show them that 200 other people in their area bought life insurance that month, or surface reviews from other new homebuyers
We are looking to drive added value to our customers through a market leading range of ancillary services. By utilizing Qubit, we are able to better understand the needs of each customer before delivering the right offer at the right time. We pride ourselves at the RAC in our commitment to understanding how best to meet our customers’ needs and providing an unprecedented level of digital customer experience.
Jason Bennett, Digital Marketing Manager, RAC
We are now much closer to our customers and able to fully understand their online experience through rich direct feedback. The insights that Qubit can give us into customers’ visitor history and the ability to action an engagement in real time has opened up a clear route to a strong return on investment.
Shakeela Bijapur Digital Product Manager, Moneycorp
The biggest result we saw after using Qubit to optimise our forms was that the completion rate improved by 7%. Considering the amount of traffic we drove to this part of the site, 7% is quite significant. Being able to capture customer data more easily and get more prospects in the call centre led to a significant overall conversion.
Matt Aston, Head of Digital Sales, Vitality
Part of my role was to make sure we have the right technology and tools in place to enable us to understand our customers’ behaviour, so we can serve them better end to end. Qubit enables us to derive insights from our online data and enhance their experience across key touch points.
Chi Igboaka, Head of Performance Marketing, Travelex
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