Personalization

Personalization

Deliver highly persuasive personalization at scale

Really persuasive, not nearly persuasive

Be more than relevant
Not all personalization is created equal. While upping your UX game, delivering seasonal messaging and firing off recommendations is a great start, you’ll need to work harder to win and retain more discerning customers.

Deliver higher impact
Personalization today must do two really important things: match users with the most impactful experiences and deliver them at scale across your customer base. Qubit has banks of knowledge on what works and to which people those tactics will be best received.

Really persuasive, not nearly persuasive

Break through the impact barrier

What if you only had one shot and a few seconds to grab someone's attention? That is exactly your situation. To achieve personalization that immediately engages, and truly drives sales and customer loyalty at scale you’ll need the following:

Deep customer understanding

A historically complete and extensible customer data store

Continuous learning

Ability to fill in the gaps in customer understanding through streaming collection or direct customer feedback

Pattern recognition

Ability to discern which customer signals drive influence and which to ignore

Customer adaptive

Capability to continuously adapt influence strategies to changing customers and their current journey

Precision marketer controls

Transparent business controls for ultimate targeting

Scalable solutions

A wide range of tactics that can be mixed and matched with customers as their needs evolve

Blend influence and the ability to scale

Make the best solutions better
Through a rigorous and in-depth study of millions of customer interactions we know which personalization techniques are both scalable and effective. We take persuasion to the next level by focussing on what drives tangible results and pushing these further with precision targeting and timely deployment in the user journey.

The BCBG team saves one day per month on merchandising the site by using Qubit
 to automatically badge products, like “Now Trending” products that are specific to a visitor’s location.
Nate Dierks, BCBG

Blend influence and the ability to scale

Features that support Qubit personalization

Social proof<br />
Use the wisdom of the crowds to drive sales

Social proof
Use the wisdom of the crowds to drive sales

Abandonment recovery<br />
Prevent valuable customers from slipping away and if they do, win them back<br />

Abandonment recovery
Prevent valuable customers from slipping away and if they do, win them back

Recommendations<br />
Open the black box and take control of what your customers see<br />

Recommendations
Open the black box and take control of what your customers see

Merchandising<br />
Making key products stand out has never been easier

Merchandising
Making key products stand out has never been easier

AB testing<br />
For better results, identify the right customers to target, then test<br />

AB testing
For better results, identify the right customers to target, then test

Mobile app<br />
Extend your personalization strategy to include native mobile apps

Mobile app
Extend your personalization strategy to include native mobile apps

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Defy tomorrow’s expectations today

Start personalizing your experiences with rich customer data today