Deliver highly persuasive personalization at scale
Really persuasive, not nearly persuasive
Not all personalization is created equal. While upping your UX game, delivering seasonal messaging and firing off recommendations is a great start, you’ll need to work harder to win and retain more discerning customers.
Deliver higher impact
Personalization today must do two really important things: match users with the most impactful experiences and deliver them at scale across your customer base. Qubit has banks of knowledge on what works and to which people those tactics will be best received.
Break through the impact barrier
What if you only had one shot and a few seconds to grab someone's attention? That is exactly your situation. To achieve personalization that immediately engages, and truly drives sales and customer loyalty at scale you’ll need the following:
Deep customer understanding
A historically complete and extensible customer data store
Ability to fill in the gaps in customer understanding through streaming collection or direct customer feedback
Ability to discern which customer signals drive influence and which to ignore
Capability to continuously adapt influence strategies to changing customers and their current journey
Precision marketer controls
Transparent business controls for ultimate targeting
A wide range of tactics that can be mixed and matched with customers as their needs evolve
Blend influence and the ability to scale
Through a rigorous and in-depth study of millions of customer interactions we know which personalization techniques are both scalable and effective. We take persuasion to the next level by focussing on what drives tangible results and pushing these further with precision targeting and timely deployment in the user journey.
The BCBG team saves one day per month on merchandising the site by using Qubit
to automatically badge products, like “Now Trending” products that are specific to a visitor’s location.
Nate Dierks, BCBG
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Defy tomorrow’s expectations today
Start personalizing your experiences with rich customer data today