Segmentation

Segmentation

Drive maximum value by understanding who your best customers are

Use segmentation to make personalization more effective

Have better conversations
Personalization without good segmentation feels like bad speed-dating… Lots of meaningless small talk! Personalization with Qubit is like a great date as our technology focuses on real customer affinities and interests that lead to better messaging and product selection.

Find your best customers
Personalization isn’t just about winning over new visitors, it’s also about creating more value from current customers. Qubit’s unique approach to segmentation will help you prioritize your efforts where they will drive lasting value.

Use segmentation to make personalization more effective

Define segments using multiple data sources

Collect and ingest
Qubit leverages unparalleled amounts of behavioral data in conjunction with ingested data sets such as CRM, loyalty or third party demographics. We structure and optimize this data to support artificial intelligence, deep learning and granular segmentation.

Ask and understand preferences
If you want to understand a customer preference, affinity, or other attribute, why not just ask the visitor directly? The blend of quantitative and qualitative data exposes the true motive behind a visitor’s behaviour and paves the way for future personalization.

Define segments using multiple data sources

Segments that change with your customers

Go with the flow
Your customers today are not who they were yesterday. More specifically, your understanding of them since yesterday has probably evolved based on their journeys, preferences and affinities. Qubit helps you continuously adapt to these new insights so that you personalize to the most up-to-date understanding of your customers.

Have greater focus
When you create a new segment, Qubit automatically estimates its size based on historical behaviours observed on your site. Knowing the potential size of a segment offers a vital step in prioritizing where to apply your personalization efforts.

Segments that change with your customers

Features that support Qubit segmentation

Visitor Pulse<br />
The most powerful personalizations come from deep customer knowledge

Visitor Pulse
The most powerful personalizations come from deep customer knowledge

Adaptive Targeting<br />
Ensures users dynamically flow between segments for maximum precision
</p>
<p>

Adaptive Targeting
Ensures users dynamically flow between segments for maximum precision

Data exchange<br />
Collect and operationalize all your customer data.
</p>
<p>

Data exchange
Collect and operationalize all your customer data.

Request a product demo

There has been an error loading the form, make sure you are not blocking our site with Ghostery

Defy tomorrow’s expectations today

Start personalizing your experiences with rich customer data today