Research

Research

Thought leadership, best practice, and more from Qubit's leading strategy team

At any one time, retailers are at risk of losing 81% of their customers to shops who offers a better service. When acquisition costs are high and customer loyalty is low, discounting no longer provides a competitive advantage - even during peak trading season.
  • Retail
  • Other
Part one is about preparing for digital transformation. Through in-depth interviews, we understand the dynamics of organizational structure, how to get more out of data, the best way to think about AI and what explore personalization means in your world.
  • Travel
  • Other
Together with Internet Retailer, we pulled together survey results from fashion and beauty brands in North America with at least $10 million in annual sales.The aim: To understand the business view on personalization, it’s adoption within the business, success and the use of new...
  • Retail
  • Other
Adding depth to these interviews is research from two sources: A survey of 58 fashion and beauty executives conducted by Internet Retailer and a four-year Qubit study of 120 million purchases that quantifies the impact of personalization on revenue.
  • Retail
  • Other
Key findings from a four-year study of 2 billion user journeys, which has been independently audited and assured by PwC.
  • Retail
  • Travel
  • eGaming
  • Other
In our industry-first report, ‘The journey to personalization at scale’, we have crunched the numbers to reveal exactly which optimization and personalization techniques can drive the most revenue for your business.
  • Retail
  • Travel
  • Other
Over four years, Qubit analyzed large ecommerce experiments, primarily from the retail and travel sectors. This academic paper describes the effects of 29 treatment types and estimates the cumulative impact of these experiments on sitewide revenue.
  • Retail
  • Travel
  • Other
A key weapon in the mind’s efficiency arsenal are heuristics: cognitive short-cuts we make use of every day. These intuitive mental algorithms help us generate approximate answers to problems which we as professionals can leverage in the pursuit of the ideal digital experience. But how...
  • Other
The level of competition in eGaming means that acquiring and retaining the right customers remains a constant challenge for operators. Here at Qubit we work with the leading eGaming operators, arming them with the most advanced personalisation technology to identify and target their most...
  • eGaming
In our latest research we’ve interviewed over 70 senior retail executives to uncover their perspectives and priorities when it comes to disruptive technologies. Get the report to find out how they plan to leverage these to drive efficiencies, differentiation and ultimately, understand and...
  • Retail
Last year’s Future of Travel report examined the emerging technology and consumer trends shaping travel, and uncovered how businesses can future proof their organisations through customer experience innovation. This year, we’re once again partnering with Travel Weekly to bring you an...
  • Travel
In this latest report from IDC and Qubit, we explain how marketers can leverage machine learning to uncover untapped revenue opportunities and free up marketers to spend more time on high value activities.
  • Retail
  • Publishing
  • Travel
  • eGaming
  • Finance
  • Other
With 2017 already in full swing we’ve taken a look back at what went on throughout the 2016 peak trading season, seeking to identify the trends that will matter most to retailers over the next 12 months. Analyzing over 50 million visitors to UK and US retail websites we've compiled the...
  • Retail
As the skies become ever more competitive airlines need to offer a best in class customer experience, from booking to boarding, if they are to come out on top. However, huge amounts of customer data are not being leveraged meaning customers are losing out on personalized experiences and...
  • Travel
What’s so powerful about influencers and why are marketers going crazy for them? In 2016, spending on influencers will reach 50% of digital marketing budgets for shopper marketers. Brands are spending an increasing amount of money on bloggers and influencers, but many are missing a big...
Get the 12 secrets to supercharging peak season sales With the most important time of the year right around the corner, we’ve put together our 12 best tried-and-tested strategies on how to boost conversions, grow loyalty and lifetime value, and set your business up for success. You'll...
  • Travel
Empowered consumers fuel the age of the customer — you’ve likely heard this repeatedly. They now have more choices, richer resources, and higher demands than in the past. But this is more than just a catchy idea; it is a measurable trend. In this report, Forrester proves it. This report...
  • Retail
  • Travel
  • Finance
  • eGaming
  • Publishing
The impact of Brexit has been felt far and wide, with industries such as retail, travel and financial services plunged into uncertainty. Before the vote on June 23rd, 2016 had already proven a challenging year, with geopolitical instability adding to the pressure felt by industries still...
  • Retail
  • Travel
  • Finance
  • Publishing
Black Friday has become a highlight of the holiday trading period in an increasingly competitive retail environment. As technology transforms customer behavior and evolves expectations, each year is awaited with baited breath to see if all the hype delivers much needed results. As...
  • Retail
Challenger brands are becoming the rule rather than the exception. They build themselves around their customers to deliver first-class experiences that can blow existing, slower paced organizations out of the water. We’ve created a report selecting 10 online travel agent challengers who...
  • Travel
Geolocation tracking has been a popular buzzword in retail and customer engagement at length, but its full potential is rarely fully realized. According to a 2016 customer engagement survey by Boston Retail Partners, geolocation tracking is currently being used by only 2% of companies to...
  • Retail
Abandonment is inevitable in today’s digital landscape, but abandonment recovery doesn’t have to be a challenge. Instead of seeing abandoners as hopeless non-converters, Qubit helps brands transform this universal issue into a revenue driving opportunity. Your business is unique, and the...
Retailers today face an escalating functionality race. Shifts in consumer behavior and rapidly evolving technology demand change, but the road to replatforming is fraught with risk. The average time between replatforming projects is now just two years, down from three to four, so as a...
  • Retail
Want to know how the smartphone killed the once-thriving chewing gum market? Why is connectivity becoming more important to customers than brand preference? Do you know what your business model would look like to a 'consumer without limits' - a highly networked, super-connected and...
  • eGaming
  • Retail
  • Travel
  • Finance
Customer recognition across your digital properties is a significant challenge. Airlines that truly understand the habits and preferences of their on-site visitors, and cater their digital experiences accordingly, will benefit from significant competitive advantage. The ability to tailor...
  • Travel
In partnership with: This is the most exciting time to be working in the travel industry. The rapid emergence of new technologies, and the increasingly diverse and impulsive habits of customers, are having an incredible impact on the way travel brands deliver customer experience. In...
  • Travel
We live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere, and all it takes is a single click. We recognize that holidaymakers and travelers are among the most demanding, seeking intuitive experiences, value for...
  • Travel
The importance of VIPs to retailers has not changed. They remain the biggest spenders, most important contributors to revenue, and firmest advocates of your brand to visitors. What has changed is the ability to use granular analysis to identify your VIPs, and then intelligently engage...
  • Retail
We live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere, and all it takes is a single click. The pressure is on for retailers to listen to their customers, and act on the feedback they receive. Through examining...
  • Retail
Resonating with customers today depends upon abandoning generic messaging and turning to a data-driven approach to deliver real engagement in your customer experience. We work with world leading retail brands such as MR PORTER, Harvey Nichols, Farfetch and more, to help them do just that...
  • Retail
Today's users are more demanding, less loyal and looking for a higher quality of experience than ever before. At the same time, rapid commoditization across the eGaming industry has made it more difficult to differentiate. Pulling in users with acquisition offers alone has become...
  • eGaming
Digital customer experience in the automotive industry has never been more important. Richard Branson may have been selling cars online 13 years ago, but the industry has been relatively slow moving in terms of digital since then. This is no longer the case. Disruption in the industry is...
It’s the age of the Expectation Economy and customers have changed. This best practice guide provides a view on how media and entertainment businesses can optimize their digital offerings to better serve new customer lifestyles and demands. You’ll find 10 proven tactics that will help you...
  • Other
A Big Idea combines an insight supported by data with creative action to create a truly great customer experience. The companies featured in The Book of Big Ideas used Qubit to create transformative digital experiences for their customers. These ideas represent what’s possible when...
  • Retail
  • Travel
  • Finance
  • Other
In this best practice guide you will learn about the ‘Expectation Economy’ and how it is shaping competition and increased customer demands in the utilities sector. Over the last year, the utilities sector has show one of the biggest improvements in customer experience – this guide will...
  • Finance
  • Other
Disruption in the financial services industry is here to stay. We’ve entered into the Age of the Expectation Economy. Placing a focus on continuously improving customer experience is now required to stay afloat. This best practice guide was created to help share our learnings from working...
  • Finance
The travel industry as a whole is hard to generalize about. OTAs have different challenges to those that fall into the newer category of “the sharing economy”. The hotels market is different from the airlines market. And we could drill down further: low-cost carriers have different...
  • Travel
We at Qubit serve 31 of the top one hundred online retailers in the UK. By analyzing their data, we have seen important trends that demonstrate a lot about the industry. But most interestingly, we have gained clear insights into who customers are and how they behave. We have therefore...
  • Retail
The future of business is customer-shaped. Say 'hello' to Continuous Optimization. In a world where consumers demand premium customer experience on even the smallest of purchases, a commercial organization's ability to thrive will come to depend on the purest possible synthesis of people...
  • Retail
  • Travel
  • Finance
  • Other
When your website is your biggest store and digital influenced commerce is set to reach $1.8 trillion by 2018 ( Forrester ), it’s plain to see why vendors are hustling to create digital customer experience platforms. However, problems exist in the way vendors approach this goal - via...
  • Retail
  • Travel
  • Finance
  • Other
The modern day individual is constantly surrounded by digital. From booking holidays to ordering groceries, this is a generation who live via digital channels and represents a sizeable proportion of the financial sector’s customer base, with their projected income set to exceed that of...
  • Finance
Website personalization has been rapidly evolving over the past 10 years. In the ecommerce space, product recommendation engines were the first real move away from a one size fits all website. However, it wasn’t until A/B testing came along that ecommerce professionals started to look at...
Marketers have begun to question the value of A/B testing, asking: ‘Where is my 20% uplift? Why doesn’t it ever seem to appear in the bottom line?’ Their A/B test reports an uplift of 20% and yet this increase never seems to translate into increased profits. So what’s going on? In this...

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