Research

Research

Thought leadership, best practice, and more from Qubit's leading strategy team

In this latest report from IDC and Qubit, we explain how marketers can leverage machine learning to uncover untapped revenue opportunities and free up marketers to spend more time on high value activities.
  • Retail
  • Publishing
  • Travel
  • eGaming
  • Finance
  • Other
With 2017 already in full swing we’ve taken a look back at what went on throughout the 2016 peak trading season, seeking to identify the trends that will matter most to retailers over the next 12 months. Analyzing over 50 million visitors to UK and US retail websites we've compiled the...
  • Retail
As the skies become ever more competitive airlines need to offer a best in class customer experience, from booking to boarding, if they are to come out on top. However, huge amounts of customer data are not being leveraged meaning customers are losing out on personalized experiences and...
  • Travel
What’s so powerful about influencers and why are marketers going crazy for them? In 2016, spending on influencers will reach 50% of digital marketing budgets for shopper marketers. Brands are spending an increasing amount of money on bloggers and influencers, but many are missing a big...
Get the 12 secrets to supercharging peak season sales With the most important time of the year right around the corner, we’ve put together our 12 best tried-and-tested strategies on how to boost conversions, grow loyalty and lifetime value, and set your business up for success. You'll...
  • Travel
Empowered consumers fuel the age of the customer — you’ve likely heard this repeatedly. They now have more choices, richer resources, and higher demands than in the past. But this is more than just a catchy idea; it is a measurable trend. In this report, Forrester proves it. This report...
  • Retail
  • Travel
  • Finance
  • eGaming
  • Publishing
The impact of Brexit has been felt far and wide, with industries such as retail, travel and financial services plunged into uncertainty. Before the vote on June 23rd, 2016 had already proven a challenging year, with geopolitical instability adding to the pressure felt by industries still...
  • Retail
  • Travel
  • Finance
  • Publishing
Black Friday has become a highlight of the holiday trading period in an increasingly competitive retail environment. As technology transforms customer behavior and evolves expectations, each year is awaited with baited breath to see if all the hype delivers much needed results. As...
  • Retail
Challenger brands are becoming the rule rather than the exception. They build themselves around their customers to deliver first-class experiences that can blow existing, slower paced organizations out of the water. We’ve created a report selecting 10 online travel agent challengers who...
  • Travel
Geolocation tracking has been a popular buzzword in retail and customer engagement at length, but its full potential is rarely fully realized. According to a 2016 customer engagement survey by Boston Retail Partners, geolocation tracking is currently being used by only 2% of companies to...
  • Retail
Abandonment is inevitable in today’s digital landscape, but abandonment recovery doesn’t have to be a challenge. Instead of seeing abandoners as hopeless non-converters, Qubit helps brands transform this universal issue into a revenue driving opportunity. Your business is unique, and the...
It is time for banks to sit up and take notice. Amazon has reset customer experience expectations and together with other disruptors set them in motion. Their experiences should be emulated and employed as best practice across all industries. ‘Unboxing’ these lessons will be...
  • Finance
Retailers today face an escalating functionality race. Shifts in consumer behavior and rapidly evolving technology demand change, but the road to replatforming is fraught with risk. The average time between replatforming projects is now just two years, down from three to four, so as a...
  • Retail
Want to know how the smartphone killed the once-thriving chewing gum market? Why is connectivity becoming more important to customers than brand preference? Do you know what your business model would look like to a 'consumer without limits' - a highly networked, super-connected and...
  • eGaming
  • Retail
  • Travel
  • Finance
Welcome to the age of the customer. An age where people chose what they want to read, and where from, becoming far less faithful to traditional media publishing models. The power of your brand is no longer enough. With online readers rendering the printed word obsolete, it has never been...
  • Other
Customer recognition across your digital properties is a significant challenge. Airlines that truly understand the habits and preferences of their on-site visitors, and cater their digital experiences accordingly, will benefit from significant competitive advantage. The ability to tailor...
  • Travel
In partnership with: This is the most exciting time to be working in the travel industry. The rapid emergence of new technologies, and the increasingly diverse and impulsive habits of customers, are having an incredible impact on the way travel brands deliver customer experience. In...
  • Travel
We live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere, and all it takes is a single click. We recognize that holidaymakers and travelers are among the most demanding, seeking intuitive experiences, value for...
  • Travel
The importance of VIPs to retailers has not changed. They remain the biggest spenders, most important contributors to revenue, and firmest advocates of your brand to visitors. What has changed is the ability to use granular analysis to identify your VIPs, and then intelligently engage...
  • Retail
We live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere, and all it takes is a single click. The pressure is on for retailers to listen to their customers, and act on the feedback they receive. Through examining...
  • Retail
Resonating with customers today depends upon abandoning generic messaging and turning to a data-driven approach to deliver real engagement in your customer experience. We work with world leading retail brands such as MR PORTER, Harvey Nichols, Farfetch and more, to help them do just that...
  • Retail
Today's users are more demanding, less loyal and looking for a higher quality of experience than ever before. At the same time, rapid commoditization across the eGaming industry has made it more difficult to differentiate. Pulling in users with acquisition offers alone has become...
  • eGaming
It’s the age of the Expectation Economy and customers have changed. This best practice guide provides a view on how media and entertainment businesses can optimize their digital offerings to better serve new customer lifestyles and demands. You’ll find 10 proven tactics that will help you...
  • Other
Digital customer experience in the automotive industry has never been more important. Richard Branson may have been selling cars online 13 years ago, but the industry has been relatively slow moving in terms of digital since then. This is no longer the case. Disruption in the industry is...
Ancillary revenue is big business for travel brands. The market is worth $50 billion globally and if you want to come out on top you cannot afford to get your strategy wrong. Market leaders will put an intricate understanding of customers at the heart of their ancillary strategy. Once you...
  • Travel
“More than 90% of cruise tickets are purchased through travel agents.” – Andrew Sheivachman. Yet the market is shifting with cruise operators looking to maximize direct bookings. Those brands that are winning, are those putting visitor data at the heart of their digital customer...
  • Travel
A Big Idea combines an insight supported by data with creative action to create a truly great customer experience. The companies featured in The Book of Big Ideas used Qubit to create transformative digital experiences for their customers. These ideas represent what’s possible when...
  • Retail
  • Travel
  • Finance
  • Other
In this best practice guide you will learn about the ‘Expectation Economy’ and how it is shaping competition and increased customer demands in the utilities sector. Over the last year, the utilities sector has show one of the biggest improvements in customer experience – this guide will...
  • Finance
  • Other
Disruption in the financial services industry is here to stay. We’ve entered into the Age of the Expectation Economy. Placing a focus on continuously improving customer experience is now required to stay afloat. This best practice guide was created to help share our learnings from working...
  • Finance
Black Friday was the standout event of Cyber Weekend 2014. It saw almost 80% more internet shoppers than Boxing Day and 20.6% revenue growth year-on-year. Preparing for Black Friday is crucial as it anchors the holiday season where businesses can expect to make 20-40% of their yearly...
  • Retail
The travel industry as a whole is hard to generalize about. OTAs have different challenges to those that fall into the newer category of “the sharing economy”. The hotels market is different from the airlines market. And we could drill down further: low-cost carriers have different...
  • Travel
We at Qubit serve 31 of the top one hundred online retailers in the UK. By analyzing their data, we have seen important trends that demonstrate a lot about the industry. But most interestingly, we have gained clear insights into who customers are and how they behave. We have therefore...
  • Retail
The future of business is customer-shaped. Say 'hello' to Continuous Optimization. In a world where consumers demand premium customer experience on even the smallest of purchases, a commercial organization's ability to thrive will come to depend on the purest possible synthesis of people...
  • Retail
  • Travel
  • Finance
  • Other
Financial services businesses can no longer ignore the demand for a customer experience that reflects the modern consumer’s lifestyle. Nowhere in the business world is there a bigger gap between what consumers expect, and what is delivered. The intense disruption in the industry is not...
  • Finance
In the age of the consumer, one-to-one personalization is the desire for most businesses - and it’s a necessity for those wishing to beat Amazon on simplicity, or compete against the the likes of Airbnb or Uber on experience. However, poorly arranged technology, data silos, or defunct...
  • Retail
Testing for optimization of the customer experience is gaining traction. The biggest surge of activity has been in the last two or three years as companies have been able to integrate technologies with their existing solutions, helping teams across the business embrace the idea of...
  • Retail
  • Travel
  • Finance
  • Other
When your website is your biggest store and digital influenced commerce is set to reach $1.8 trillion by 2018 ( Forrester ), it’s plain to see why vendors are hustling to create digital customer experience platforms. However, problems exist in the way vendors approach this goal - via...
  • Retail
  • Travel
  • Finance
  • Other
Look up from your iPhone and count all of the other commuters with their eyes also directed at a screen. There’s no denying it, we live in a digital centric world. The web is a growing storefront for businesses of all sizes and verticals whether B2B, B2C or B2B2C. Success, and more...
  • Retail
The modern day individual is constantly surrounded by digital. From booking holidays to ordering groceries, this is a generation who live via digital channels and represents a sizeable proportion of the financial sector’s customer base, with their projected income set to exceed that of...
  • Finance
It's well known that Christmas is the biggest period of the year for retailers. But UK businesses are leaving £1.5bn on the table by not personalizing at Christmas. Very few businesses collect information on customer preferences, or make an attempt to adopt an online strategy that takes...
  • Retail
At Qubit we often see clients running over 30 third party technologies on their sites, both to improve the flow of traffic to their site and to enhance the experience once people have arrived. Do you know which of these technologies are driving positive ROI, or which could be optimized to...
  • Retail
Cross-border trading is a huge growth area for ecommerce businesses, with a value of $105 billion in 2014. There are a number of barriers to international expansion and growth, such as trust issues, local differentiation and logistics. The good news is that using personalization can help...
2014 has already seen some staggering statistics surrounding the online travel industry. With 68% of people going on holiday this year, there is a window of opportunity for travel websites to capitalize. However, with an average of 22 different websites competing for the same purchase,...
Website personalization has been rapidly evolving over the past 10 years. In the ecommerce space, product recommendation engines were the first real move away from a one size fits all website. However, it wasn’t until A/B testing came along that ecommerce professionals started to look at...
It is widely known that retail and travel have different conversion rates, average order values, and paths to purchase, just by the nature of the buying process. People might spend a whole year deciding which holiday to go on, whereas few people will spend this length of time deciding to...
Marketers have begun to question the value of A/B testing, asking: ‘Where is my 20% uplift? Why doesn’t it ever seem to appear in the bottom line?’ Their A/B test reports an uplift of 20% and yet this increase never seems to translate into increased profits. So what’s going on? In this...
Sports brands are amongst the most beloved in the world. But do they rest on their laurels and hope their significant offline brand equity will see them through to success in ecommerce, or have they committed to online success? Read on to find out why: Reebok scored 82% in the 'Find'...
The noughties were the decade of measurement. Web analytics has now become a dominant force in ecommerce, but numbers can only take you so far. Without a qualitative understanding of your customers, you won't be able to grasp why certain things occur. Numbers tell you the scale of a...
Are you going away this Christmas? The holiday season is always a great time to be thinking ahead to, well, book your holidays. The burgeoning online hotel industry is a competitive one and it's often difficult to figure out which hotel will offer the best user experience. No worries...
Real time retailing has arrived. See how businesses like LK Bennett, Belstaff, Links of London, Burberry, Booking.com and many more are leading the real time retailing revolution. Read on to: 1. Understand what real time retailing is and the potential it presents your business 2. See...
Attribution means assigning value to each of your acquisition channels according to how much you believe they contribute to each sale. That’s like working out who the most valuable player on your team is, and the best formation for them to play in! What will you learn: The top ten ways to...

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