Betting on personalisation

 Betting on personalisation

Betting on personalisation

A four-part series exploring how operators can understand and influence players at every stage of their journey

The level of competition in eGaming means that acquiring and retaining the right customers remains a constant challenge for operators. Here at Qubit, we work with the leading eGaming operators, arming them with the most advanced personalisation technology to identify and target their most valuable players with compelling and timely experiences, driving acquisition, engagement, retention and ultimately, loyalty.
In this four-part series, we explore the personalisation and segmentation techniques that enable the eGaming leaders to understand and influence players at every step of their journey and have a real impact on metrics like customer lifetime value and net gaming revenue.

Sign up and you’ll receive an email each week with the guide, containing practical examples of personalisation in action from the best in industry, like Ladbrokes, Betfair and more.
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Who is this series for?

We’ve created this series specifically for eGaming marketers, product managers and optimisation specialists based on our extensive experience working with brands like Ladbrokes, Sky Bet, BetBright and more.

The guides cover every stage of the eGaming visitor journey, so whether you’re focused solely on acquisition or want to understand how personalisation can be used to reduce churn, or build loyalty then this is the series for you.

Who is this series for?

Why sign up?

No matter which department you work in, be it product, marketing or optimisation, the process of personalising in the eGaming sector comes with its own unique set of challenges.

Personalisation must be carried out in real time and work with a myriad of complex front-end technologies, while also relying on both historical and in-session user data and relating to markets and prices that are constantly changing.

The personalisations in this series are tried and tested, and not only overcome these industry specific challenges but leverage the rich data available to create experiences that are the first of their kind.

Why sign up?

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