Black Friday and beyond
Black Friday has become a highlight of the holiday trading period in an increasingly competitive retail environment. As technology transforms customer behavior and evolves expectations, each year is awaited with baited breath to see if all the hype delivers much needed results.
As retailers continue to evaluate whether they should back Black Friday, or back out, we’ve turned to the numbers. Analyzing millions of data points we answer questions like how Black Friday boosts conversions, if it creates valuable long term customers, and who drives the most revenue on the day, your loyal customers or new visitors? Segmenting the data across different types of retailers we reveal if Black Friday delivers on the hype for Luxury, Home & Garden, Fast Fashion, Entertainment & Electronics and Gifting. Download the report below and find out if Black Friday is worth it for your brand.
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