Democratizing digital data

Democratizing digital data
12 ways to put online insight to work

Look up from your iPhone and count all of the other commuters with their eyes also directed at a screen. There’s no denying it, we live in a digital centric world. 

The web is a growing storefront for businesses of all sizes and verticals whether B2B, B2C or B2B2C. Success, and more urgently survival, depends on the proper coordination of the people, processes and technology that drive a business forward online and offline. 

94% of retaiIers believe the customer experience of the future will be driven by technology. We’ve outlined twelve cases of digital data as an influence on both online and offline retail strategy. Our hope is that your business can take the insights developed in this book to guide your data distribution strategy whether you’re just starting out or are a veteran looking for fresh inspiration. 

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