Machine Learning will Revolutionize Market Segmentation Practices | Qubit Research

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Machine Learning Will Revolutionize Market Segmentation Practices

Machine learning, the form of artificial intelligence that enables computers to learn without explicit programming, is rapidly entering the strategic plans of businesses worldwide as its potential and power become realized.

The latest predictions from global analyst firm IDC suggest that, while traditional tactics are in decline because they no longer deliver desired results, spending on AI software for marketing departments will grow from around $360 million in 2016 to over $2 billion in 2020.

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Yet despite the potential, many businesses are failing to capitalize on the power that machine learning offers to save valuable time and help marketers truly understand their customers. The reasons why include, the difficulties of data collection across disparate sources, and the struggle to put insights gleaned from the data to work.

This latest report from IDC and Qubit explains how marketers can leverage machine learning to uncover untapped revenue opportunities and free up marketers to spend more time on high-value activities.

Download the report and discover how machine learning can:

Help marketers optimize the performance of existing customer segments.

Help marketers optimize the performance of existing customer segments.

Identify untapped market segments that offer increased revenue potential.

Identify untapped market segments that offer increased revenue potential.

Close the marketing performance gap between customer analytics and concrete marketing actions.

Close the marketing performance gap between customer analytics and concrete marketing actions.

Download the report

Download the report

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