Reaching peak personalization

Reaching peak personalization

The 6 top tactics for 6% more revenue on Black Friday & beyond

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The guide

At any one time, retailers are at risk of losing 81% of their customers to shops who offers a better service. When acquisition costs are high and customer loyalty is low, discounting no longer provides a competitive advantage - even during peak trading season.

How can online retail rise to this challenge? Website personalization provides the perfect means for delighting shoppers, but out of the plethora of available tactics, which are the most effective?

In this guide, we will reveal the top 6 tactics that our analysis of 2bn online user journeys identified as most successful in supercharging revenue, with real-world examples of how these tactics can be put to use easily throughout peak trading and beyond.

The guide

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