Sports brand benchmark
Sports brands are amongst the most beloved in the world. But do they rest on their laurels and hope their significant offline brand equity will see them through to success in ecommerce, or have they committed to online success?
Read on to find out why:
- Reebok scored 82% in the 'Find' section of our benchmark
- Nike scored the highest scores on the 'Choose' and 'Buy' sections, as well as having the best mobile experience
- Why Nike beat Adidas by just 1% overall