The influencer impact

The influencer impact
How ecommerce can capitalize on investments with social influencers

What’s so powerful about influencers and why are marketers going crazy for them? In 2016, spending on influencers will reach 50% of digital marketing budgets for shopper marketers. Brands are spending an increasing amount of money on bloggers and influencers, but many are missing a big opportunity by expanding their influencer strategy across all of their marketing channels.

We’ve identified three steps to making a smart influencer investment. By downloading this guide, you’ll learn:

  • How to identify the right influencers for your brand based on your customers
  • How to capitalize on the content created by the influencer across multiple channels
  • Ways to make sure your investments on influencers tie back to actual ecommerce purchases

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