The influencer impact
What’s so powerful about influencers and why are marketers going crazy for them? In 2016, spending on influencers will reach 50% of digital marketing budgets for shopper marketers. Brands are spending an increasing amount of money on bloggers and influencers, but many are missing a big opportunity by expanding their influencer strategy across all of their marketing channels.
We’ve identified three steps to making a smart influencer investment. By downloading this guide, you’ll learn:
- How to identify the right influencers for your brand based on your customers
- How to capitalize on the content created by the influencer across multiple channels
- Ways to make sure your investments on influencers tie back to actual ecommerce purchases
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