Travel vs. Retail

Travel vs. Retail
How travel professionals need to think differently to engage, convert, and retain customers

It is widely known that retail and travel have different conversion rates, average order values, and paths to purchase, just by the nature of the buying process. People might spend a whole year deciding which holiday to go on, whereas few people will spend this length of time deciding to buy a new pair of shoes. 

This report examines some interesting behavioral differences between leading retail and travel companies. It seems obvious that it is a very different experience shopping for that perfect holiday compared to buying your next pair of shoes, but just how different? 

 

Understand why:

  • The mobile visitor presents a greater opportunity for travel businesses

  • Site search is critical for travel businesses but smarter user segmentation is required

  • Travel visitors repeat purchase more quickly than retail 

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