Unboxing Amazon's lessons: How banks can learn from the world's biggest digital disruptors
It is time for banks to sit up and take notice. Amazon has reset customer experience expectations and together with other disruptors set them in motion.
Their experiences should be emulated and employed as best practice across all industries. ‘Unboxing’ these lessons will be transformative for the banking sector.
Consumers are more willing to self-serve digitally, and although branch networks remain vital, they can only be harnessed effectively within an integrated seamless omnichannel experience. Consumers are also seeking personalized experiences that evolve with their changing financial priorities.
Delivering a sophisticated experience, and exceeding customer expectations is more challenging for mainstream banks than digital natives, but using the right channels and tools competing in experience has become possible. It is also now a necessity.
Through exploring our research in a customer-centric approach to banking you can learn:
- What the modern day banking customer wants
- How Amazon can be used as a customer services template for financial services
- Why it is not enough to be new and disruptive
Defy tomorrow’s expectations today
Start personalizing your experiences with rich customer data today