The value of customer feedback

The value of customer feedback
The top 6 complaints of travel bookers in 2015

We live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere, and all it takes is a single click. We recognize that holidaymakers and travelers are among the most demanding, seeking intuitive experiences, value for money, convenience and an end-to-end journey that gets them from location to destination as smoothly as possible. The pressure is on for travel brands to listen to their customers, and act on the feedback they receive.

Through examining customer feedback and identifying the top 6 topics people complain about, this report seeks to shed light on the issues travel brands should be paying attention to in 2016.

Download the report to discover how to solve these issues and which travel brands are getting it right.

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