What works in e-commerce

The meta-analysis of 6,700 ecommerce experiments

Over four years, Qubit analyzed large ecommerce experiments, primarily from the retail and travel sectors. This academic paper describes the effects of 29 treatment types and estimates the cumulative impact of these experiments on sitewide revenue.

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Please note

This academic paper goes into the scientific rigors of the methodology and is focused on the statistics and analysis. If you’re not a data scientist or analyst, we recommend reading this paper which focuses on the results of the study, what this means for brands and ecommerce departments, and details the journey from optimization to personalization.

A peek inside

Detailed tables on the effectiveness of different types of optimization.

In-depth methodology of how these results are calculated.

The distribution of effects on site-wide revenue.

The data and methodology in this industry-first report has been independently assured by PwC.

A peek inside

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