Winning the customer experience race

Winning the customer experience race
A guide to personalization for the eGaming industry

Today's users are more demanding, less loyal and looking for a higher quality of experience than ever before. At the same time, rapid commoditization across the eGaming industry has made it more difficult to differentiate. Pulling in users with acquisition offers alone has become unsustainable and investment in customer experience is now a necessity.

We’ve taken our knowledge from working with leading brands including John Lewis, TopShop, BT, Staples, Betfair, and BoyleSports, and developed a guide to personalisation for the eGaming industry. You’ll find strategies to deliver smarter acquisition, greater engagement and player revenue, and increased loyalty.

Download the report to discover nine ways to differentiate with customer experience.

Topics include:

Mobile and bet slip personalization
Effective cross and upsell
Product recommendations
Behavioural attribution & deduplication
Multi-channel personalization

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