Use web data to inspire your entire business customer experience strategy

Key challenges

Creating a golden record

Creating an
elastic record

How you can stop piecing together disconnected systems and overcome the silo problem to move toward a single customer view

Segmenting your customers

Segmenting your

How to continuously learn more about your visitors with every interaction, and segment them in real-time as this knowledge evolves

Operationalizing your data

your data

How to put your data to work to deliver timely experiences, across multiple touchpoints, that increase average order value and lifetime value

Measuring effectiveness and ROI

Measuring effectiveness

How to continuously improve your strategies and ensure you have the right solutions by clearly assessing effectiveness through testing and analytics

Core solutions

AB and MV testing

Target, then test, the digital experience with groups of users that will make the biggest difference to the bottom line

Smart merchandising

Maximise profits by drawing attention to best sellers, items on sale or products with limited availability, while gaining real-time insight into which products are selling the fastest

Product recommendations

Make the relevant recommendations to your customers and refine which products you show as their purchase history evolves

Web personalization

Tailor content to different shoppers across laptop, app or mobile, then sidestep the CMS and continuously monitor the effectiveness of your changes

Predictive analytics

Understand people’s preferences to different parts of your product line, foresee stock shortages and understand which types of users are drawn to which types of content

Attribution and cohorts

Measure the effectiveness of your marketing channels and see which campaigns deliver the most profitable customers

Visitor pulse

Use surveys, feedback or Net Promoter Score to ensure your shoppers are happy, or ask questions to build segmentations for their journey moving forwards

The value of customer feedback

The top 10 things people complain about, and how to solve them in 2016

We live in the expectation economy, a crowded marketplace where customers buying online will not think twice about going elsewhere, and all it takes is a single click. Through examining customer feedback and identifying the top 10 topics people complain about, this report seeks to shed light on the issues retailers should be paying attention to in 2016.

Value of Customer Feedback

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