AB & MV testing

AB & MV testing

Get better results when you target, then test

Use behavioral data to create more effective tests

  • Visitor behavior
  • Targeted segments
  • Visitor Pulse

Go beyond basic metrics like pageviews and purchases to fully understand and influence visitor interactions across your entire digital presence

Use behavioral data to focus on specific segments, leveraging metrics such as purchase history, purchase propensity and basket total

Get first hand testimonials from your visitors, gain deep understandings of their preferences and opinions to build better tests

Testing solutions for any kind of project

  • AB/n
  • Multivariate
  • Third party evaluation
  • Cross device targeting

Run an AB/n test to validate your hypotheses and improve the customer experience

Use MVT to explore which combinations of changes are more meaningful than the individual parts

AB test the efficacy of different point solutions (e.g. recommendations, reviews) to see how much incremental value they really deliver, then fine-tune your strategy

Take your ideas and test them across desktop, mobile, tablet or app, and ensure the user journey is consistent between all channels

Trustworthy results. Proven impact.

  • Real science
  • Revenue impact
  • Smart goals

Utilize Qubit’s best-in-class Bayesian stats engine to understand when an AB or multivariate test really is having an effect, minimizing poor decisions caused by false positives

Accurately assess and forecast incremental impact by looking at revenue per visitor and revenue per converter for each test run

Set up early indicator metrics such as email sign ups, adds-to-basket and content views, to measure progress throughout the lifetime of a test

Additional features

Customizable plug ins

Code your own components and widgets

Immediate results

See test performance in real time

Continuous optimization

Adjust tests once significance is reached

How Visitor Cloud enhances testing

Visitor Cloud helps you build tests from a complete and constantly expanding understanding of your customers, not just their most recent or simplistic behavior.

Most winning AB test results are illusory

Marketers have begun to question the value of A/B testing, asking: "where is my 20% uplift?". Read this research and learn how badly performed A/B tests can produce winning results, which are more likely to be false than true, and how this can lead to the needless modification of websites.

Shop Direct pushes 500 tests live

Jonathan Wall, Ecommerce Director at Shop Direct, discusses how Qubit Deliver has let it AB test its third party vendors against each other, publish more than 500 personalizations live, and monitor customers’ actions in real-time.

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