Preference Targeting

Preference targeting

The most powerful personalizations come from deep customer knowledge

Customer feedback

Your customers are talking. Are you listening?
Find out how your visitors feel by using Qubit Opinions to gather visitor feedback. This can be combined with quantitative and behavioral data in the Visitor Cloud for a fuller view of your customers.

Sentiment analysis
Unlock the insight in customer opinion. Customer feedback data is broken down into statements which are categorized by sentiment and topic so you can investigate customer behavior.

Easy-to-interpret results
Customer feedback is displayed with a summary heat-map showing the volume and distribution for each topic.

Customer feedback

Visitor Pulse

Flexible surveys
Using our Visitor Pulse solution, a variety of customer surveys can be crafted to obtain key customer affinities. For instance, a multiple choice question can take the form of a series of pictures to convey a concept.

Incremental insights
The goal is to learn more about your visitors over time. Ask questions at the most appropriate time to improve likelihood of eliciting an answer.

Elastic customer records
The more you learn about your visitors the better. There are no restrictions on how many preferences or other customer attributes you store in the Visitor Cloud.

Visitor Pulse

Adaptive Targeting

Operationalize your customer data
Your customers are changing moment to moment. With our Adaptive Targeting technology, segments automatically adjust to changes in visitor behavior or preferences.

Fluid segments
Adaptive Targeting lets you manage relationships at scale, understanding if a customer needs a different experience from one day to the next.

Truly integrated
In one platform, Qubit users can create useful segments from rich customer data collected from a wide variety of sources, then flip seamlessly into experience design and delivery.

Adaptive Targeting

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