Tag management

Tag management

The most flexible enterprise tag manager on the market

Opentag is Qubit’s enterprise-class Tag Management Solution, which helps ease the maintenance hassles that come with managing dozens of vendor relationships, and their various tags.

Getting started

Tag management built for marketers

  • Third party evaluation
  • Affiliate de-duplication
  • Tag library
  • Code versioning

Utilize Opentag’s integration with our AB testing platform to quickly test the efficacy of different point solutions (e.g. recommendations, reviews)

Optimize your marketing channels by only rewarding the true contributing channels through CPA De-duplication feature

Utilise Qubit’s tag library for instant access to over 600 tags making tag deployment effortless and seamless

Easily revert back to any previous version of your containers, without touching any code

Customizable for developers

  • Extensible data model
  • Self service SDK
  • Flexible CDN
  • Programmatic API

Leverage Qubit’s data model, Universal Variable, to implement and future-proof thousands of use cases to make onsite data instantly accessible to any third party tool

Build in, customize and populate your javascript technology through Opentag’s SDK

Choose between your own stack, or utilise Opentag’s own CDN – the most popular in the world

Access, create and configure all your containers via an API to increase agility and speed of deployment across properties

Flexible for partners

  • Two-factor authentication
  • Account linking
  • Multiple permissions
  • Rapid deployment

Protect your account by setting up two-factor authentication, so you can rest easy knowing your configuration is secure

Access all your client properties through a single sign on interface and share details and tag containers across accounts

Set various access levels for different people in your team, such as viewers, editors or admins

Use tag management to get campaign tracking live in minutes without leaning on your development teams

Additional features

Integrated with AB testing

Serve, test and evaluate tags

User management

Control who can access to your tags

Asynchronous tag loading

Load scripts in the background to optimize page speed

How Opentag enhances Visitor Cloud

Beyond tag management, Opentag provides businesses with a framework for data collection via Universal Variable – this fuels the Visitor Cloud with millions of events each month that can be used for testing and personalization.

Shop Direct migrate 200 tags in less than a month across nine sites

Shop Direct is home to the UK's most loved digital department stores. They began working with Qubit in 2012, implementing Universal Variable and migrating over 200 tags to Opentag. They now use Qubit to test and personalize their websites and validate their other third party partners.

Opentag pricing

Opentag is free below 1M pageviews per month, and only $99 (or equivalent) per 10M after that

Book a product demo

Start personalizing your experiences with rich customer data today

Defy tomorrow’s expectations today

Start personalizing your experiences with rich customer data today