Predictive analytics webinar #2

Predictive analytics webinar #2
Driving conversion using data-driven form optimization
Thursday 28 May 2015,
12:30 to 13:00

As more and more customers apply online for things like insurance, energy and travel, it’s essential to continually analyze and optimize the form completion process. The one form fits all approach is no longer acceptable; forms must be optimized for efficiency and speed to increase funnel momentum and conversion volumes. Come and hear what industry leader Vitality has done with form optimization to truly delight their customers.


12:30 - 12:45: Data-driven approach to form optimization, Jon Patterson
12:45 - 12:55: Vitality form optimization use case, Matt Aston
12:55 - 13:00: Live Q&A


Jon Patterson

Senior Business Development Manager, Qubit

Matt Aston

Head of Digital Sales, Vitality

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