Ecommerce Trailblazers: The Kylie Jenner Effect

Ecommerce Trailblazers: The Kylie Jenner Effect

Wednesday 25 January 2017,
13:00 to 13:45
EST

The low down


45
minutes


Retail industry


Hosted by:
Qubit and One Rockwell

 

In this webinar

Ecommerce-first businesses are continuing to dominate the space with constant innovation, agile marketing techniques, and a more personal connection to their customers.

Kylie Jenner has created a cosmetics empire that has spawned knock-offs, black market markups, and has broken records. While her success definitely stems from her celebrity as Snapchat’s number one followed celebrity, there are some key tactics marketers and ecommerce teams can utilize for their own brands.

In a crowded beauty space, Kylie has carved a big piece of the cosmetics pie after starting with a range of consistently sold-out lip kits. Each release is carefully teased on social media to create buzz, leading to panicked buyers that crash her site trying to get a piece of the Kardashian empire.

Join Qubit and One Rockwell to chart the success of the Kylie Cosmetics empire and learn about three key strategies that other ecommerce brands can utilize on their sites.

Speakers

Lauren Robinson

Lauren Robinson

Product Marketing Manager, Qubit

Heather Nigro

Heather Nigro

Lead Strategist, One Rockwell

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