Who, how much and how often?

Who, how much and how often?
The difficult questions answered around your A/B testing strategy
Tuesday 9 December 2014,
16:00 to 16:40
GMT

Watch to get an overview of Econsultancy’s latest report The Past, Present and Future of Website Optimization to hear the challenges facing senior ecommerce professionals and what can be done to tackle them.

Testing is enabling companies to enhance customer experience in a new way. Serving each segment personalized experiences has the potential to raise conversion rates by up to 10%.

But this isn’t easy. Econsultancy’s latest report brings together digital and ecommerce leaders from companies such as Gatwick Airport, Topshop, Investec Private Bank, Shop Direct and LV to talk about the challenges they’ve faced building testing strategies that will impact on future growth.

Ever wondered:

  1. How to define the success of your testing strategy?

  2. How to deal with budgetary restraints?

  3. Whether your team is equipped to test effectively? (In-house developer or agency, for example?)

If yes, this webinar is for you.

Join Econsultancy, Brooks Bell and Qubit for an insightful session packed full of practical examples and case studies, telling stats, and practical advice for how to structure your testing strategy.

 

Agenda 

Introduction: the business case for testing and optimization

Resourcing: how much testing can you do?

The Future: moving towards personalization 

Best practice: people, processes and technology- 5 tips towards more effective testing

 

Speakers

Linus Gregoriadis

Linus Gregoriadis is Research Director at Econsultancy. 

Morag Cuddeford Jones

Morag Cuddeford-Jones is an experienced business and marketing journalist. 

Naoshi Yamauchi

Naoshi Yamauchi is the Chief Performance Officer at Brooks Bell. 

Defy tomorrow’s expectations today

Start personalizing your experiences with rich customer data today