Predictive analytics webinar #3

Predictive analytics webinar #3
How to focus acquisition on quality over quantity
Thursday 11 June 2015,
12:30 to 13:00
BST

Learn from Qubit Senior Strategist Robin Trickett how to use predictive analytics and behavioral attribution to attract the right visitors and increase marketing spend efficiency.



Increasing the number of visitors to your site is critical to driving conversion and revenue. But not all visitors are equal; just because they click through doesn’t mean they will ever convert. Using predictive analytics to understand and identify visitors’ intent quickly is key. Once quality visitors are identified, move them through the funnel by personalizing and optimizing their experience. Working this into your attribution modelling will enable you to drive greater ROI from your marketing spend by focussing on quality over quantity.


Agenda

12:30 - 12:45: Using predictive analytics to identify quality visitors
12:45 - 12:55: Increasing marketing spend efficiency with attribution modelling
12:55 - 13:00: Live Q&A

Speakers

Dave Hitt

Strategic Accounts Director, Qubit

Robin Trickett

Qubit Senior Strategist

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