Predictive analytics webinar #3
Learn from Qubit Senior Strategist Robin Trickett how to use predictive analytics and behavioral attribution to attract the right visitors and increase marketing spend efficiency.
Increasing the number of visitors to your site is critical to driving conversion and revenue. But not all visitors are equal; just because they click through doesn’t mean they will ever convert. Using predictive analytics to understand and identify visitors’ intent quickly is key. Once quality visitors are identified, move them through the funnel by personalizing and optimizing their experience. Working this into your attribution modelling will enable you to drive greater ROI from your marketing spend by focussing on quality over quantity.
Agenda12:30 - 12:45: Using predictive analytics to identify quality visitors
12:45 - 12:55: Increasing marketing spend efficiency with attribution modelling
12:55 - 13:00: Live Q&A
Strategic Accounts Director, Qubit
Qubit Senior Strategist
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