How to win on Black Friday and beyond

How to win on Black Friday and beyond

Wednesday 27 July 2016, 18:00 BST

The low down



minutes

Retail industry


1/1 in a series

Watch our webinar on demand now

 

Black Friday and Cyber Monday have only grown in importance to retailers over the past few years. What started as a way for Americans to escape their families after the Thanksgiving holiday has evolved into a global phenomenon and the biggest shopping day of the year. Retailers of all kinds need to prepare for the huge traffic spike that will come at the end of November, and if they’re going to exceed their customers’ expectations, they need to start preparing now.

This webinar explores what you need to know to make Black Friday 2016 your biggest digital sales day ever. We’ve helped retail brands of all kinds to execute record-setting Black Friday strategies, and we’ve learned few things along the way.

We are joined by Mike Lackman, CEO of PetFlow. He shares how the PetFlow is adapting their strategy from Black Fridays of the past in order to create long term value in addition to a one-day spike in sales. You’ll learn about the three biggest trends impacting Black Friday 2016, including the rise of mobile, how to plan for returns, and even how to win by opting out altogether.

Key takeaways

  • Getting your customers excited and prepared to shop ahead of time
  • Planning for sold-out inventory and overwhelming traffic to your site
  • PetFlow’s strategy for segmenting one-time bargain hunters from lifelong customers
  • Big Ideas to beat the competition and exceed customer expectations on the big day.

Speakers

Mike Lackman

Mike Lackman

CEO, PetFlow

Lauren Robinson

Lauren Robinson

Product Marketing Manager, Qubit

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