Predictive analytics webinar #1

Predictive analytics webinar #1
Increasing customer retention with predictive modelling
Thursday 14 May 2015,
12:30 to 13:00
BST

Want to learn how to turn visitor data into actionable insights, and drive results that truly impress your CFO?


It’s the age of the customer and new demands are being placed on marketers and e- commerce professionals to not only delight their customers, but to provide them with the best possible customer experience. On this new battleground, data is power and the challenge is on: but achieving a single customer view is still a work in progress for most businesses. There is still a huge challenge with applying predictive analytics to understand visitor intent that few have figure out.

Workshop 1: Increasing customer retention with predictive modelling


Hear from conversion optimization expert Stephen Pavlovich, CEO, Conversion.com how to use predictive modelling to increase retention.


Learn how to use predictive analytics to analyze your customers base and identify which are at most risk of churning. Then using personalization and next best action techniques, optimize the customer experience to reduce the risk of churn.

Agenda

12:30 - 12:45: Using predictive modelling to increase retention, David Hitt
12:45 - 12:55: Industry use cases, Stephen Pavlovich
12:55 - 13:00: Live Q&A

Speakers

Dave Hitt

Strategic Accounts Director, Qubit

Stephen Pavlovich

CEO, Conversion.com

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