Mastering the art and science of customer experience | Part 1

Mastering the art and science of customer experience | Part 1
Tuesday 1 December 2015, 15:45 GMT

Your customer is no longer who you think they are. A blanket approach is no longer enough: every single one of your customers expects you to treat them as an individual and on their own terms. We have teamed up with optimization agency PRWD to teach you what you need to know about ‘new customer psychology’ and data best practice in order to keep up and even impress your 2016 customer.



 

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