A/B testing

A/B testing isn’t the goal, it’s your evidence. Use testing to validate your customer understanding, your segment choices and measure the effective influence your personalizations deliver.

Prove the value of your personalizations with A/B testing

Visitor behavior
Validate your hypotheses on visitor behavior, drawing on quantitative and qualitative data to influence visitors journeys’ across your entire digital presence.

Targeted segments
Craft experiences to improve underperformers or reach to reach specific visitor segments, and test to make sure you’re having an impact.

Visitor Pulse
Test experiences and gather feedback on them with first-hand testimonials from your visitors, gain deep understandings of their preferences and opinions as well as their behavior.

Image showing how an Aura experience performs against the control in an A/B test
Personalizations across different devices.

Testing solutions for any kind of project

Run an AB/n test to validate your hypotheses and improve the customer experience

Visitor Pulse
A/B test the efficacy of different point solutions (e.g. recommendations, reviews) to see how much incremental value they really deliver, then fine-tune your strategy.


Trustworthy results. Proven impact.

Real science
Utilize Qubit’s best-in-class Bayesian stats engine to understand when an AB or multivariate test really is having an effect, minimizing poor decisions caused by false positives

Revenue impact
Accurately assess and forecast incremental impact by looking at revenue per visitor and revenue per converter for your personalized experiences.

Smart goals
Set up early indicator metrics such as email sign ups, adds-to-basket and content views, to measure progress throughout the lifetime of a personalization.

Qubit experiences result page.

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