Guest blog: Why strategic conversion rate optimization is key to marketing ROI

July 25, 2016 by Dan Croxen-John

Investing time and money into your marketing strategy is counterintuitive if your Conversion Rate Optimization (CRO) program is tripping up your efforts. Allocating a substantial budget to a strategic social media strategy, an emotive TV ad or an engaging email marketing program is a pertinent investment – but only if your CRO program is just as strategic. If a visitor lands on your site only to become frustrated when they attempt to make a purchase, all of your marketing efforts will have been for nought. It’s crucial, then, to make sure that your CRO program is just as effective as the rest of your marketing endeavours.

Just as your marketing strategies are based on in-depth information about your target market, your CRO program needs to be based on data about their unique buying behavior too.

The secret to implementing an effective CRO strategy? To approach the process as if it were a science.

In order to gear your website up for powerful conversion, your Conversion Rate Optimization program has to be approached as if it were a scientific process. This is no place for guesswork and assumption; instead, it’s all about accurate data. AWA digital is a Conversion Rate Optimization agency with extensive experience in building and implementing CRO programs – which is why we’ve distilled our years of learnings into one easy-to-use infographic in the hopes of demystifying the ins and outs of CRO. ‘The Periodic Table of CRO Success Factors’ details all of the key elements that need to be considered when optimising your website for conversion.

Effective CRO relies on a thorough understanding of the fundamental factors, as well as the order in which they need to be addressed.

Our infographic details these building blocks in order of implementation, shedding light on the process from start to finish. In addition to detailing the key elements of CRO, we’ve included the ‘road bumps’ that can potentially derail your efforts. (After all, if you’re aware of the potential pitfalls, it’s a lot easier to steer clear of them). To further aid the efficacy of your CRO, we’ve added the factors that can be used when your CRO program is in need of some turbo-charging – because even the best optimization programs need some extra ‘oomph’ once in a while.

View ‘The Periodic Table of CRO Success Factors’ to learn about the ingredients of a powerful CRO program, here or view below.


Author Dan Croxen-John Read more

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