A four-year study which analyzed 2 billion user journeys, 120 million purchases and was independently audited and assured by PwC, concluded ecommerce businesses could be getting 6% more revenue.

We pulled the key findings of this study into an infographic - showing you what techniques really work in ecommerce and which don't.

Learn the highest and lowest performing techniques, discover why only 16% of consumers stay loyal to a brand, and if you have time for the full report (we promise it's worth it) - download it here

 Infographic what 2 billion user journeys tell us about personalization






Nicolas Algoedt

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