Lightning Talks Video : Andrew Nicholson on heuristics and biases (part 2)

February 17, 2014 by George Barker

When we left Andrew’s presentation, he had just made us Qubite’s realize how susceptible we really are to adjustment and anchoring. It was a 12 minute crash course in heuristics and biases – covering questions like ‘Where do we use heuristics?’ and ‘Did heuristics cause the financial crash?’.

Andrew came to speak to us at one of our Qubit Lightning Talk evenings – a night for Qubit employees to sit and listen to guest speakers teach us something new and interesting. Andrew has previously presented at events, such as Econsultancy’s Festival of Marketing, discussing the use of cognitive heuristics to optimize conversion rates.

We were lucky enough to have Andrew speak to us that evening and now we’re bringing him to you too (via video, of course).

Watch the second part of our video series where we ponder:

    • 1. How our social security number affects our spending.

    • 2. Why we’ll spend $120 on a tshirt but not $1200 on a handbag.

    • 3. Why people feel loss more than they feel gain.

    • 4. How Budweiser sales jumped by 33% thanks to a decoy beer.

    • 5. Are you susceptible to the Luton airport carpark?

Sign up to our RSS feed to get the next instalment straight away, or follow us on twitter and we’ll let you know there!
Author George Barker Read more

Subscribe to stay up to date.

Receive the personalization newsletter directly to your inbox.

Please enter a valid e-mail address.

We will treat your data with respect and you can find the details in our privacy and cookie policy, and our website terms of use.

We use cookies and other forms of website navigational information to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements.
Read about how we use cookies and how you can control them in our Privacy and Cookie Policy. If you continue to use this site, you consent to our use of cookies.

Accept Cookies