Leveraging reviews to boost revenue
Ann Summers had a wealth of reviews that they were keen to highlight on the product page. Acting as a social proof, increased visibility on star ratings would increase conversions.
The team found that users who interacted with the reviews had a higher conversion rate than those who didn’t. Therefore, all products with a rating of 4 or higher had the average star rating fade in and out on top of the product image. This built customer confidence in a seamless way.
Confirmed increase in conversion rate and revenue per visitor