Increasing multi-channel marketer responsiveness
Boux Avenue were confronted with a challenge that most ecommerce departments face: the limitations the CMS places upon them when it comes to developing personalizations quickly, scalably and efficiently, without the need for developer time and resource.
Simple Messages empowers the Boux Avenue marketing team to create and change targeted messages to specific segments whenever they want.
Firstly, a developer creates a pre-defined template for the team to use based on an agreed brief. The template is designed and coded for all devices, but built mobile-first. Once built, the template can be used, and reused by the marketing team using the simple set-up workflow - customizing each time with different messages for the various audiences they want to target.
For example, the team wanted to deploy a promotion on site to give customers 20% for Mother’s Day. If required, they could change the language, spelling and currency (if applicable) depending on where a customer was visiting the site from.