1:1 personalization for ‘back-in-stock’ items
CeX wanted to target visitors who had previously shown an interest in out-of-stock products.
Any visitor that had viewed an out-of-stock product, in the last 90 days, and returned were shown a ‘back-in-stock’ notification and carousel of product/s that were available to buy again.
The experience is channel agnostic, meaning if the visitor views a product out-of-stock on mobile, and then returns to CeX on the desktop when the product is back in stock, the experience will still be triggered.
--- 5.4% uplift in RPV