Delivering 1:1 personalization with replenishment
A large proportion of ChemistDirect’s customers are repeat purchasers. The team wanted to focus on these repeat shoppers who represent a significant volume of traffic, and total revenue.
ChemistDirect knew from Segment metrics within the Qubit platform that these repeat purchasers have double the conversion rates of a normal customer and higher average order values (AOV).
The team wanted to create an experience that targeted these customers, making the repeat purchase as seamless as possible.