With more than 5.1 million followers on Instagram, ColourPop recognized that the mobile web was a very important channel to get right. On the launch of new products traffic to the mobile website can be huge so making sure that visitors can discover the product catalog in a simple and familiar way was vital.
ColourPop implemented Qubit Aura, so that visitors to the mobile website would see the Qubit Aura icon. Once visitors tapped the icon, they see a new experience - a layer which sits on top of the site and shows a discovery feed of products - already different for new visitors and those who had launched Qubit Aura before
Within the discovery experience, Qubit’s artificial intelligence and machine learning algorithms react in real-time to re-prioritize the products based on the intent signals each visitor gives. Within a couple of interactions - within a session - each visitor will see a totally different selection of categories and products.