Express Gifts, the owners of the Studio and Ace brands, are a multi-channel retailer based in the UK. With millions of customers and thousands of products, delivering personalization to each and every online visitor, regardless of channel, means using AI is essential.
Traditionally a catalog business, the company have expertly navigated a digital transformation. Through the use of technology like Qubit Pro and Qubit Aura, the company have moved away from heavy reliance on the peak trading period of Christmas, and are now building customer loyalty all year round.
A key focus for Express Gifts has been mobile commerce, and building a seamless customer experience on a channel which is usually reliant on search or a hamburger menu for product discovery. With a catalog of 40,000 products, Express Gifts needed to show the right products to their customers, by using visitor behavior to tailor products according to their interests. As a result they implemented Qubit Aura.